OXYGN OS — From a stranger to a lifelong member

THE CONTINUUM

From stranger to lifelong member.

The system is built end to end — from the first story to a member for life.

Success is measured one way:

“I can’t wait to go back.”

OXYGN OS runs every step.

THE PRODUCT

All your data in one place. Faster, better decisions.

OXYGN OS turns it into the daily output your business needs to run — content and social, campaigns, sales, retention, and everything in between.

THE BRIEF

Every Monday at 7:00 AM.

Delivered to your inbox every Monday. Pulled from every signal flowing into your business.

OXYGNOS

Week of May 4 — May 10, 2026

Delivered every Monday · 7:00 AM

WEEKLY
EXECUTIVE BRIEF

Riverside Athletic Club

Strong week. Lead volume up 18% on flat spend, driven by the Meta creative refresh that landed Tuesday. 26 joined · 4 cancelled · net +22 members — up 22% week-over-week. Blended CPL came in at $14.00, your best in six weeks.

Spend

$2,100

—flat vs. last week

Leads

150

▲+18% vs. last week

Tours

▲+15% vs. last week

New Members

▲+22% vs. last week

Top-Line Performance

01 · Channel Breakdown

Channel	Spend	Impressions	Clicks	Leads	CPL
Meta Ads	$1,250	84,200	2,090	96	$13.02
Google Ads	$850	42,400	910	44	$19.32
YouTube Ads	$0	—	—	—	—
Organic Social	—	31,420 reach	412 clicks	10	—
Total	$2,100	158,020	3,412	150	$14.00 blended

Wins This Week

01Meta creative #4 ("Member journey" carousel) hit 6.2× ROAS — top performer of the quarter.
02Google Reviews up 8 new this week. 4.9★ average holds.
03Local SEO: "personal training near me" rank improved from #6 → #2.

Needs Attention

01Two Meta creatives showing fatigue. CTR down 22% over 7 days. Refresh queued for Wednesday.
02Google Search campaign A CPL trending up — reallocating spend. Plus 3 members flagged at-risk; win-back sequence triggered.

This Week's Output

02 · Production Schedule

Social Posts

Tue · Wed · Fri · Sun. All approved.

Newsletter

Thursday — "Why your warm-up matters more than your workout"

Meta Creatives

In production. Drop Friday for weekend launch.

Member Comms

Lifecycle & win-back emails to current members.

Built by Ryan Hawkes

The founders.

Not software. Not an agency. Two operators and the system they built.

Ryan Hawkes

Founder · Operator

Two decades in the industry — started on the floor as a trainer, then built and ran his own clubs. Today he advises leading operators and equipment manufacturers. OXYGN OS is that operator’s playbook, turned into a system.

Yinka

Engineering · Systems

The engineer who makes the system real. Yinka leads the technical build behind OXYGN OS — turning strategy into infrastructure that runs reliably, in the background, every day.

START HERE

Stop running your business alone.

A 30-minute working session with Ryan. He listens to your business, asks the questions that matter, and tells you what he sees.

Got it. Ryan reads every application personally. You'll hear back from him within 24 hours.

Submission didn't go through. Try again, or email Ryan directly at info@ryanhawkes.com.

From a stranger to a lifelong member.

From stranger to lifelong member.

“I can’t wait to go back.”

All your data in one place. Faster, better decisions.

Every Monday at 7:00 AM.

WEEKLY
EXECUTIVE BRIEF

We run it all. You just see the results.

The founders.

Stop running your business alone.

From a stranger to a lifelong member.

From stranger to lifelong member.

“I can’t wait to go back.”

All your data in one place. Faster, better decisions.

Every Monday at 7:00 AM.

WEEKLYEXECUTIVE BRIEF

We run it all. You just see the results.

The founders.

Stop running your business alone.

WEEKLY
EXECUTIVE BRIEF